Get Easy-To-Understand, Plain-English Instruction on How To Create Your Own Squeeze Page

Actually WATCH as a Squeeze Page is Built FROM SCRATCH in about an hour. It will become so clear and easy, you'll be building your own in no time.

You are listening to Mark. To Stop the Audio, click the Pause button.

One of the problems with learning anything is that being told how to do something isn't nearly enough.

You've got to SEE it being done.

That's because no matter how good the written instruction is, it suffers from one of these two problems:

1) The instructions don't have enough details, is too vague, and unclear. Or,

2) The instructions are overly detailed...in fact SO DETAILED that you get lost in them and get stuck.

Actually watching someone do something right in front of you is the easiest, clearest way to learn it.

With something as potentially complicated as Internet Marketing, you need this kind of step-by-step visual instruction.

But even that isn't enough.

To truly understand it, you've got to do it.

You've got to get your first one done.

But first, let's make sure we're all starting from the same place.

What is a Squeeze Page?

It's an unfortunate term, because it implies that you're extracting something unwillingly from the website visitor. Better names for squeeze pages are 'registration pages,' 'sign-up pages' or 'opt-in pages.'

They are all just a way for a website visitor to ask for something -- like a free report, a software trial, or access to a website -- and to start to get to know you and your products or services better.

You've seen these squeeze pages lots of times -- even on this website -- and you entered your name and email address to get some free information.

Making one of these pages is part art, and part science. But if you don't know how to make one, it's all a mystery.

For me, it's just a habit.

I create them all the time for my own businesses (and for some select clients). I can pretty much get one up and converting well in about 30-45 minutes. And if I'm teaching someone how to do it at the same time, it takes about an hour.

Rick Butts

"Clear and Simple" "What I love about Mark is not only that he knows his marketing, it's that he's a technical whiz who can still explain things in such a clear and simple way." If you've got a chance to learn from Mark, take it. " --Rick Butts Blog Monetization Expert www.RickButts.com

OK, but WHY use a Squeeze Page?

You've probably heard this analogy before, but it's so appropriate, it's worth repeating.

People don't get married after a short chat that begins with,

"Hi. My name is Joe. You seem nice. Wanna get married?"

No, they more often start with

"Hi. My name is Joe. You seem nice. Wanna get a cup of coffee?"

And from there you begin dating, start seeing each other exclusively, and only then -- if everything is exactly as you both want -- get engaged.

In other words, you create and nurture a relationship. And you only stick around because you want to.

And that's what a squeeze page does. Your squeeze page is that cup of coffee. And again, that's why "squeeze" is such an unfortunate term.

What you're really looking to do is to do some good for your visitor, give him some information he can really use, and maybe even let him buy something from you, if what you have will solve his problem.

My friend Armand Morin has been using Squeeze Pages on his sites for 8 or 9 years. As a result, he's got a large and responsive list of people who really like what they learn from him.

And when he makes an offer, he can easily earn $100,000.

Did you get that? He can write an email and earn a hundred grand.

Another friend of mine, David D'Angelo, has a business full of websites, all of which have squeeze pages. His business earned about $20 million last year.

Even if you start at the very bottom -- by earning just a dollar from the first list you build -- you need to start somewhere.

Mike Morgan

"Mark just makes things easier " I know how easy mark made things with "The Million Dollar Template", so I'll be recommending that all of my copywriting students take Mark's Squeeze Page Course. Mark just makes things easier. --Mike Morgan Million Dollar Copywriter www.MagicMarketingWords.com

Frequently Asked Questions about Squeeze Pages

Here are some questions I hear over and over again about Squeeze Pages.

Do squeeze pages prevent people from buying from me?

They prevent non-buyers from buying from you. If someone isn't willing to take free information from you, there's very little chance they'll buy from you either. But they also help to get likely buyers to buy from you more eagerly, if you make them right.

I don't like squeeze pages. Do I have to use one?

I'm not sure if anyone actually likes squeeze pages.

I don't know of anyone who likes filling out auto-loan documents either, but they do it because they want the car. Even if people don't like the page, the idea is that they do want what you're offering.

Your job is to make the offer as appealing as possible, and turn the experience into an "Yes, of course!" answer.

Aren't people afraid to give out their email address?

They can be. That's why it's your goal to do two things on your squeeze page:

1) Make your offer compelling and clear enough, and

2) Create trust and confidence that they won't be swarmed with spam after registering. It's not hard to do. I'll show you how.

I don't know how to "do HTML ". Is it hard?

If you can remember "stop" and "start" then you can learn HTML, because all of HTML is "start doing this" and "stop doing this". Fonts, paragraphs, titles...it's all done like that.

But even if that's too techie for you, when you use a good web page editor, you don't even need to know that much. You'll see.

Can I just collect email addresses on my sales page?

Sure you can. But one of the principles of direct marketing is to give someone just one thing to think about at a time. It's much easier for us.

If you ask someone to 'register' on your sales page, that'd be an interruption in the sales copy you have there, and that's not good.

Squeeze pages allow you to structure your conversation with your visitor into a one-topic-at-a-time thing. Much cleaner.

Rave Reviews From Actual Students

"Go ahead and take Mark's course" This is a great course and I really trust Mark - even though I have never seen him or met him. I really feel confident about not only my subject matter but also to Mark's ability to help me with my internet goals long term! Go ahead and take Mark's course because he is trsutworthy, knows what he is talking about and sincerely over delivers!

So, Do You Have An Hour to Start Your Business?

You're invited to a short series of quick and easy-to-understand demonstrations that will show you exactly how to put up a squeeze page.

The videos were recorded LIVE and broadcast to over 100 people. All they had to do was watch while they saw a squeeze page developed from start to finish.

You can watch on your own computer (over and over again, if you want to) as I explain all the parts of a squeeze page, and how to make each one. The first session is about two hours long, but the squeeze page itself was made in less than a half hour. Watch it, and you'll see exactly how to put up a squeeze page. Here's what we're going to cover.

• What is a squeeze page (I mean really) and why you should (or shouldn't) have one on your website.

• How to save an hour or more -- right from the start -- and get your squeeze page up twice as fast.

• The very basics of FTP. How to get your web page up to your website without headaches. (There are just three tiny things to know.)

• How to avoid getting slapped by Google -- even though you have a squeeze page on your site.

• The single most important thing your headline needs to do for you.

• The secrets for compelling web copy. (It's easier than you think.)

• The answer to the question "How many bullets is too many?" OH, and I'll show you three bullet-writing secrets, too.

Joel Comm Revenue Generation Expert "Like a rubber stamp you can use to print money " I know a lot about effective templates. I use templates all the time to generate tens of thousands of dollars in Adsense Revenue. It just doesn't make sense to reinvent the wheel each time you want to start a new project. Mark's "Million Dollar" Templates are like a rubber stamp you can use to print money right from your website. --Joel Comm www.JoelComm.com

• The word that never belongs on a squeeze page, and what to replace it with.

• The easiest thing to offer on your squeeze page, and why it may be the one thing that helps you convert more opt-ins to sales than anything else.

• Exactly what information you should ask for on a squeeze page, and why doing anything different might cost you subscribers.

• How to create an opt-in form for your Squeeze page.

• What you must change on the opt-in form before you upload your page.

• Should you use color on your squeeze page? Where and why?

• How do I pick photos or images for my page? Where can I get them? And what should they be pictures of?

• The dollar-a-day feature you can add to your website that can easily earn you an extra sale-a-day. (Good trade?)

• The basics of Type and readability -- and what should you do if your visitors are mostly over 40.

• Should you have a privacy policy? The reason might be surprising.

• What is a "Call to Action" and how to create one that compels more people to take the action you want them to take.

• The top 5 credibility building factors that are super-easy to add to your site to overcome your visitor's trust concerns and get them to opt in.

Now, if there's something specific that you want to know that's not on this list, you'll get a chance to ask it, too.

In fact, why don't you do that right now.

What is YOUR most pressing question about squeeeze pages -- that one thing that would just make your business finally start working. Ask more than one quesiton, if you like. Just type in your question and first name.

The whole point of this course is to answer your most important questions...and then to get you to actually take action...to put up your own squeeze page. (NOTE: Since the course ended, I've already created several videos with answers to questions like yours. Your question may already be answered in the course.)

But let's go on, because there's more to getting an opt-in than the squeeze page itself. There's the Thank You Page.

Thank-You Page Secrets

Not only are you going to learn how to put up a Thank You page, but we're going to do that first! This step is critically important, and here's why.

If you've got a critical consumer on your site, he may be suspiciously thinking "These guys want my email address and then they're going to spam the heck out of me! I just Know it! I can smell a scam a mile away!"

In other words, she's got a chip on her shoulder, and if you do something to knock it off, all you'll do is prove her right.

I'll show you how to get her to take that chip off her shoulder, and eagerly expect your emails. That's why you're going to also discover:

• Three different kinds of Thank You pages, and when to use each one.

• How to make a Thank You page -- and save 30 minutes or more.

• Two ways to actually make money from your Thank You page -- immediately.

• Why a Thank You page isn't the end of the road for your visitor.

• How to upload your Thank You page to your site.

• What you can do on your Thank You page to increase conversions (This might be critical to you.)

• And everything else you need to know to get your Thank You page built and posted in record time.

So here's how this is all going to work for you.

How Much Are You Losing?

One way or another, you're losing money. And you know it.

If you're still waiting to get your very first website up and running -- and you know that a squeeze page is the right way to do it -- you're missing out on an opportunity by not having a page up and working for you.

 

How long will you wait?

Well what do your dreams tell you? How much do you need or want to earn per month from your first website? $100? $1,000? $5,000?

Maybe you've already got a squeeze page up. How's it doing? Do you think it could be doing better?

Do you know that there are things you can do on your squeeze page that can actively drive people away, without filling out a form? I'm sure you do, but here's the real bad part.

Google tracks that.

They know how long someone is spending on your site. When they leave quickly, Google calls your site a "Low Quality User Experience" and raises your AdWords cost per click.

So your bad squeeze page -- besides wasting your money by not converting your traffic to sales -- could actually be costing you more money every day.

How much more are you spending on AdWords ads or other traffic that's just not converting?

How about we fix this problem.

Simon Leung

"Spot-On." "I don't recommend products very often, and when I do, I only save my time and reputation for the very best. When you spoke at my $5,000 per person seminar, my audience was riveted by what you said, and how clearly you said it. And the information you gave about Google Analytics, Optimizer and Adwords was spot-on. " --Simon Leung Master Adwords Optimizer www.SimonLeung.com

Some very important things you should know:

TWO More BONUS Webinars

Here's what makes the Squeeze Page Cash Machine unique. The webinar isn't over after it's over....

Testing and Tracking with Google Analytics and Google Website Optimizer The only way to guarantee yourself that you'll have more sales tomorrow than you do today is to track and test. Learn what your traffic wants...what your traffic responds to... make changes to your website...then cash bigger checks. But what people say over and over again is that they don't know how to track, and are afraid to test. We're going to fix those problems right away. Because you also get the Testing and Tracking Webinar, where you'll see exactly how to use two of the most powerful marketing tools on the web. These two very important tools can make you a lot of money. Google Analytics Setup Webinar Analytics is a complete testing and traffic system originally designed for large business and costing thousands of dollars a month. Do you know what your visitors are doing on your site? Where they're coming from? Where they go? If not, it's costing you money! Enroll Now and Attend Free Google bought the system and made it free, to you. All you have to do is ask. We're going to install Analytics on a squeeze page in just a few minutes and totally remove any doubt you have about tracking. And, you're going to have complete insight into what your users are doing on your site. You interested? You should be. There's money in these numbers, and I'll show you where to find it. This Google Analytics Webinar is valued at $47. But you are invited Free with your enrollment. Enroll now. Google Website Optimizer Setup Webinar Google invented this testing tool to help its Adwords clients figure out how to get more customers from the same traffic. But you don't have to be buying Adwords ads to use it. If you don't test, you could be making some big mistakes. Learn how. In other words, it's free to you, too. But setting it up is a tad tricky, unless you've got someone holding your hand along the way. I'll do exactly that for you. And what you'll discover is that it's absolutely possible to create a sales page that is good, but that can get far far better with just a simple split test. You can attend this Google Website Optimizer Webinar -- a $47 value -- Free with your enrollment in Squeeze Page Cash Machine. Enroll Now

More Squeeze Page Tools for You

You are really ready, aren't you? You're ready to have your business work. And you want to make sure you have all of the tools you'll need to get the job done.

Well, here are the rest of those tools, and they're yours free with your enrollment.

Bonus - Google Analytics for Marketers

Every month, members of the Landing Page Cash Machine Workshop receive a new ebook to help them improve their website's sales. Last summer, they all received "Google Analytics for Marketers", an ebook that explains exactly how to set up Analytics, and how it can help you learn what your visitors do, and how to make more money from them. The ebook is not yet released and currently unavailable anywhere, but will be released shortly at $47.00. When you enroll in Squeeze Page Cash Machine, you'll get a copy free.

Bonus - Googleicious

The very first resource to explain exactly what Google wants to see on your website so that it doesn't get slapped. Inside is a case study of a man whose cost per click shot up from 5 cents to 5 dollars over night, and how in just a few minutes, we got his CPC back down to just 15 cents. You'll also recieve the Googleicious Teleseminar, featuring Dave Taylor (Search Engine expert) and Perry Marshall (Adwords Expert) and David Garfinkel (Master Copywriter) A $47.00 Value, yours Free.

Bonus - MP3 Audio & Written Transcripts

Sometimes you need to get up from your computer, but you still want to keep learning. So all of the webinar audio will be saved as MP3 files that you can play anywhere, any time, on your MP3 player.

If you're one of those people who learns better by reading, then you'll enjoy the written verbatim audio transcripts. Every word of our talk will be transcribed so you'll be able to take the course with you, scribble notes, and highlight the content that's most important to you.

The audio & written transcripts are valued at an additional $47 value.

Bonus - Squeeze Page Sizer Template

Experienced web developers know how important it is to think about the user when developing a landing page. You really need to see your web page as it appears on a screen as small as 800 x 600, or as large as 1280 x 1024 or more.

This desktop background image will help you determine immediatley how your page will appear on screens of all sizes.

It takes about 30 seconds to install, and will pay you back for years as it helps you create pages formatted for any size screen.

This is a $29.95 Value, Yours Free

I stand here with the singular goal of your success. I've worked hard to make it apparent to you that there is a big change coming in your life by the end of this program.

Please, don't miss this opportunity.

To Your Success!

--Mark

West Hills Web, Inc .
6520 Platt Ave #567
West Hills, CA 91307
(818) 592-6370
Email: mark@landingpagecashmachine.com

Design and code provided by www.LandingPageCashMachine.com
and (c) 2005,2006 West Hills Web, Inc.